Social media, a totally new concept a few years ago, is now one of the most prominent parts of our life. Likes, comments, shares, pins, tweets have come a part of our day-to-day life.
While many small business owners are exploiting these social media attributes to grow their business and increase their customer base, a lot still question its credibility, while others simply are clueless about where to push the ‘Start’ button to kick off their Social Media Marketing. Thus I have listed out 7 common reasons which Small Business Owners often say when asked why they don’t use social media.
1. I think its for the young people: Think again!!! Once the basics of the various social networks are known, one can do wonders with it to increase the brand recognition with new customers. Here is an interesting statistic, according to Pew Research Center, 72% of the adults use social networking sites which has increased from 8% in 2005.
The full report of this research can be found here. An interesting infographic by SocialBakers too suggests that over 40% of the Facebook page admins are over 30 years of age which means the older people too are getting hold of Social Media.
2. I don’t know which is the right platform for my business: Many business owners wonder which social media platform is the right one as there are more than 100 social media platforms today. Well, it is not advisable to be on all Social Media platforms if you don’t know which one to use. You could start with the big 6 names in Social Media; Facebook, Linkedin, Twitter, Youtube , Pinterest and Google+. Every Social Media site has its own pros and cons one needs to understand their customer base and how to target them.
CMO.com published a guide for that includes the social media platforms listed above based on 4 factors:
b. Traffic to the site
c. Brand Exposure
d. Customer communication
3. I find it difficult to monitor and maintain the Social Media websites: According to Manta.com, a survey conducted for over 1200 small business owners, 18% think that maintaining a Facebook page is hard for the business, 10% think Linkedin is tough, 9% do not understand how use Twitter to their advantage and 8% cant understand the Google + basics, 8% don’t understand Manta and 4% feel Pinterest is hard. Remaining 43% felt is not hard to maintain business on Social Media. This statistics show that 57% of the small business owners find it hard to maintain Social Media.
Some of the Social Media tools can be found in this infographic by Social Media Strategies Summit
4. Hiring a professional or outsourcing to an agency will cost me: Yes hiring any professional would cost you but if you do not have an expertise in Social Media, it is advisable to hire a Social Media Manager or outsource to an agency. To know how a Social Media Manager works, kindly find the infographic here.
5. I do not have enough time for Social Media: If you think you dont have time for Social Media, think again. It just takes 5 – 15 mins of your day. Infact, 49% of the business owners have increased the time spent on Social Media knowing that gives a good ROI. So, start with 1 or 2 social media networks like Twitter or Facebook. Twitter has the power of 140 words and you can harness the power by engaging your users through questions, or product information or conducting events.
6. I dont get enough ROI for the time spent on Social Media: Many business owners feel that the return of investment for the time spent on Social Media is very less and its difficult to get noticed in a crowd of 500 million or 1 billion. But if the company targets the right audience at the right place, the ROI is huge in Social Media. Here are some stunning examples for this.
7. I dont think my brand will gain visbility in such a big crowd: According to Marketing Charts, 41% of the people discover brands on Social Network. Yes the numbers of users are huge but since it is huge the platform helps to market the product easily among different users. There are a few niche social networks too where a business can specifically target their users.